Foliscope — digital flipbooks and seasonal campaigns for Bricorama Gabon

Bricorama Gabon is a well-established retailer in Libreville and Port-Gentil. The network includes two hardware stores in Libreville, a high-end furniture store representing international brands, a luxury furniture store, and a mixed-format store in Port-Gentil. The group is also the official LG representative in Gabon.

For its seasonal commercial peaks, Bricorama previously relied on printed catalogues and occasional social media announcements. The company wanted to extend these efforts online, making its catalogues directly available to customers and to the community of fans already active on its social channels.

The challenge was twofold: digitise the seasonal promotional catalogue in a format suited to mobile usage, and amplify it with a dedicated marketing campaign on social media capable of generating both visibility and store traffic.

Two seasonal peaks were covered per edition: the dry season (July-August) and Christmas (December). For each season, the dispositif had to reflect Bricorama's identity, showcase the offers and products of the moment, and draw customers to the stores — without requiring a dedicated e-commerce site.

The project was conceived and produced entirely by Janoubi, from creative concept to rollout. Each seasonal edition was given its own art direction, adapted to the register of the moment: warmth and clarity for the dry season, celebration and conviviality for Christmas.

Production covered the entire dispositif: art direction, selection of offers with the client, editorial layout of the catalogue, production of visuals for social media (static posts, reels, stories) and orchestration of paid campaigns. The flipbook was shared online through a direct link and a shareable in-store QR code, and relayed across social channels and WhatsApp.