SHOWCASE SITE & VEHICLE CATALOGUE — DEALERSHIP
Africa Motor Company · Geely & JMC dealership in Libreville
A showcase site and vehicle catalogue for Africa Motor Company
A fast, well-structured showcase site for Africa Motor Company, the Geely and JMC dealership in Gabon. The project brings together the available models, their detailed pages, reference prices, availability status and WhatsApp enquiries.
Client context
Africa Motor Company is a car dealership based in Libreville, representing the Geely and JMC brands in Gabon. Its showroom brings together two complementary worlds: Geely SUVs, built around comfort and family use, and JMC pick-ups, vans and professional vehicles.
The company needed a digital showcase able to present its catalogue with credibility, clarity and precision. The goal was not to build an online sales platform, but a clear, fast site that is easy to browse — to discover the vehicles, compare models and quickly reach the sales team.
Challenge
The main challenge was turning a rich vehicle catalogue into a digital experience that is simple to browse.
Each vehicle had to be presented with its essential information: photos, reference price, specifications, equipment, colours and availability. The site also had to stay light, fast and simple to maintain, so it could follow new arrivals and catalogue changes without relying on a heavy system.
Conversion had to stay human and direct: rather than a complex checkout funnel, the journey guides visitors toward WhatsApp or the contact form to speak with the sales team.
Approach
We designed an automotive showcase built around two priorities: a clear catalogue and a simple path to contact.
Every model has a dedicated page, conceived as a complete presentation: photo gallery, key information, detailed specifications, available colours and availability status. Visitors can understand the offer quickly before reaching out to AMC.
The catalogue was organised to be easy to update: new models, photos, prices, availability and WhatsApp messages can all be adjusted without rethinking the structure of the site. This lets AMC keep its digital showcase aligned with new arrivals and commercial priorities.
Stack & method
Technical stack
- Fast static site, suited to shared hosting
- Astro, Tailwind CSS and TypeScript
- Content kept separate from the code to simplify catalogue updates
- Vehicle pages generated automatically from a single content source
- Integrated contact form
- Hostinger hosting
Method
- Upfront catalogue structuring: brands, models, categories, specifications, availability and contact journey
- Mobile-first design, focused on loading speed and the readability of vehicle pages
- Careful attention to a simple commercial journey, from discovery to contact
- Maintenance documentation handed to the client: adding vehicles, updating availability, replacing visuals
Deliverables
- Complete, responsive showcase site
- Geely and JMC vehicle catalogue
- Detailed pages for each model
- Vehicle photo galleries
- Reference prices in FCFA
- Availability status per vehicle
- WhatsApp buttons with a pre-filled message
- Contact form
- Sitemap and a structure designed for search
- Maintenance documentation for the client
Results
- A clear digital showcase for presenting Geely and JMC vehicles in Libreville
- A catalogue that lets visitors explore the models and review the essential information before contacting the sales team
- A direct contact journey over WhatsApp, suited to local habits
- A light, fast site that is simple to evolve as new vehicles arrive
- For Janoubi, proof that a complex product catalogue can become a simple, maintainable and conversion-focused digital experience
« A creative, responsive team able to turn an idea into powerful visual communication. »
A SIMILAR PROJECT?
An online catalogue for your business?
Like Africa Motor Company, you have a catalogue to present clearly and a contact journey to streamline. We build sites that are fast, well-structured and easy to maintain, suited to your market and the way you sell.